About Lokals: Lokals was created in 2018 as a clothing label celebrating elegance and simplicity. The founders, both fashion designers from Iran, embrace color, dynamic patterns, and geometry in their designs. They were inspired by people who create timeless, sophisticated clothing not defined by today’s fleeting fashion trends. ” To wear Lokals is to wear […]
About Lokals:
Lokals was created in 2018 as a clothing label celebrating elegance and simplicity. The founders, both fashion designers from Iran, embrace color, dynamic patterns, and geometry in their designs. They were inspired by people who create timeless, sophisticated clothing not defined by today’s fleeting fashion trends.
” To wear Lokals is to wear a story that lasts longer than a season.”
When they launched the brand in 2018, they had no expectations of how it would do. But since then? Their growth has been nothing short of phenomenal: they have sold thousands of pieces domestically without any advertising efforts at all!
Lokals approached me during covid because they faced a challenge organizing and shipping their products while also trying to maintain their Instagram sales channel. They needed an alternative way to reach customers outside of social media platforms—and fast—so that they could continue growing their business without sacrificing quality control or missing deadlines on orders.
The work:
Logo & Brand Manual:
Lokals is a brand with a story to tell. The first Lokals logo was designed by a graphic student who designed it in their free time, with no inspiration or research. As a result, this logo was not representative of the brand’s values or goals.
The problem was that the client wanted to stay with the current logo. The client’s concern was that changing their logo would negatively impact their business. They felt their brand was already established and didn’t want to risk losing customers by changing the logo.
I designed a brand manual for Lokals based on their current logo. The brand manual included a full set of guidelines for the logo, brand colors, and typography. It defined the brand’s purpose and direction, unifying its marketing materials, and strengthened its overall identity. By creating guidelines for how the logo should be used, I gave them more freedom to experiment with different designs without risking damage to their brand.
Once we had chosen which direction we were going in, I created a slogan for the brand:
“To wear Lokals is to wear a story that lasts longer than a season.”
The Store:
As the head of operations for lokals, I was responsible for opening their new store in Tehran. My team at Nouv Design developed the store design, which featured a minimalist approach focused on white space. We wanted the store to feel clean and modern, with an industrial vibe.
The design was important, but the store’s success depended on how well we managed the opening process. I ensured everything ran smoothly, from ordering merchandise to training staff and setting up POS systems. I was responsible for supervising the opening, which helped ensure that we met our goals. I set up a training schedule and made sure everyone on my team knew what they were supposed to do. I helped train staff members in customer service skills, such as greeting customers and handling complaints about products or services.
Paris Photoshoot:
As the head of operations for Lokals, I was responsible for the Paris photoshoot in 2022.
We were tasked with creating a new look for our summer collection, and we needed to develop a concept that would allow us to showcase our new designs excitingly. As a team, we decided that we wanted something that would show off our brand’s love of travel and highlight some of the best sights in one of the most beautiful cities in the world. We chose Paris because it has various locations and cultures—from the Eiffel Tower (the world’s most iconic landmark) to Notre Dame Cathedral (the most visited monument in France).
We spent two weeks scouting out different locations and working with stylists and models who could bring these places to life in front of our cameras. The result was an exciting and dynamic video and photo collection showcasing Paris’s beauty while showing off our new collection and its design features. The video and photos were used to create a social media campaign that gained online traction and was shared by influencers in the fashion industry.
We have included some photos and the mood board from this shoot below! We’re so excited to share this new collection with you! Working with our creative team and models on this project was a pleasure, and we think it turned out beautifully. We hope you enjoy it as much as we do!
Data Visualization:
I needed to understand the market to create a visual representation of it. This is why I had to research through data that was provided to me by the client. I needed to know the demographics of their audience, what they liked and disliked, and how old they were. I also needed to understand what products they normally bought and why.
The data visualization I created was an invaluable resource for my team and our customers. It helped us better understand the market, allowing us to produce more accurate forecasts for future collections. It also helped us understand where our customers were coming from, which made it easier for us to design new collections that would appeal to them.
The data I used to create the market demographic for Lokals was very messy. I had to figure out how to clean up the data and make it into something I could use. The data was full of inconsistencies and errors. I cleaned it up as best as possible, but there were still problems. I used a lot of manual correction in cleaning up the data, which was time-consuming.
After some thought, I came up with three functions that could be used to visualize the data:
1. Plot Function: which could plot data between two segments.
2. Segment Plot Function: which could show the sales on a specific segment of the data with dates
3. Sales Segment Prediction: This could predict the number of sales for a segment selected.
Plot Function:
This function will plot the sales count in two selected segments. We can select one of these segments as our x-axis and then compare it against another segment sales count as our y-axis.
I wanted to see which category did better in the group aged 18-24 or which color did better in tops. This function is easy to use and allows you to select the first and second categories and then compare them to the sales counter.
Take a look at the function and all of the graphs created by the function on my GitHub profile
You can also view the source code, which will give you a better idea of how it works.
Segment Plot Function:
The Segment Plot function is a great way to see how your categories performed over time. You can select a segment and select a range of time, and then see the plot of how each category did in a specific time.
This is a great way to track the performance of your categories in different periods. For example, you could see how many sales were made each month on black tops. You can also use this function to see how the performance of a single category has changed over time. This is great for analyzing trends in your business, especially if you notice a sudden increase or decrease in sales. You might find that certain items are not as popular as they once were, and you could decide to stop carrying them altogether.
Take a look at the function and graphs created by this function on my GitHub profile
Sales Segment Prediction – Linear Regression Model:
The sales segment prediction function predicts the sales count for a data segment using regression.
It allows you to create a model that predicts the total number of sales in your entire dataset and then uses that model to predict the sales count for each segment. This function can be used to predict the total sales for an entire dataset, or it can be used to predict the sales count for each segment in your dataset. It’s important to note that this function does not create a model based on your entire dataset; instead, it creates a model based on only the data segment you selected.
To understand the importance of eCommerce for a Women’s Wear Brand, I conducted an in-depth analysis of three companies that have successfully built their businesses on the eCommerce platform. Through this research, I analyzed the strategies used by these companies and determined why they are so successful at generating revenue.
Each of the companies I analyzed had a different approach to eCommerce, but they all shared one common goal:
understanding their customers and catering to their needs In order to achieve this goal.
These companies conducted research in order to identify trends and patterns in consumer behavior. They then used this information as the foundation for their business strategy and customer service practices.
By studying these companies and their approaches to eCommerce, I determined three key strategies that helped them become successful. These strategies are:
research-driven decision-making,
a focus on customer experience,
and providing value.
I gathered additional data for the project by going through other research. The one I found especially helpful was on Fashion Ecommerce Trends.
The Fashion E-commerce Trends + Stats 2023 [3] report provides an overview of the current trends in the e-commerce fashion industry. The report found that 13 of the top 20 direct-to-consumer (DTC) brands are in the fashion and apparel industry. Additionally, the report found that digital innovation, rising globalization, and changes in consumer spending habits have had a major impact on the fashion industry.
The fashion industry has recently undergone significant changes, with major retailers closing stores due to COVID and consumers buying less clothing. However, there are still opportunities for businesses that offer value-added services for consumers. The report found that brands can use technology to create personalized customer experiences through artificial intelligence (AI) applications like chatbots.
For brands looking to utilize e-commerce, it’s important to ensure that their website is user-friendly, with a secure online payment system. The report found that brands can use technology to create personalized customer experiences through artificial intelligence (AI) applications like chatbots. For brands looking to utilize e-commerce, it’s important to ensure that their website is user-friendly and has a secure online payment system.
Additionally, providing quality customer service is key to ensuring customers have an enjoyable shopping experience. By following these practices, brands can ensure their e-commerce efforts are successful.
